Colour Range Product Information With a slim profile and smooth, white finish, Henrad Compact radiators will blend into any room in the house, to provide guaranteed heating performance. Strictly controlled independent laboratory testing ensures that the Henrad Compact Range radiators are guaranteed to perform to a maximum working pressure of psi 10 bar , and conform to BS EN , the European Standard for radiators. Every radiator comes wrapped in robust, practical packaging that will keep the product pristine, right through to handover. Protective through storage and transit, the new packaging design also allows for installation prior to removal.
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Stelrad is generally sold to the big national merchant chains, at relatively high margins, but with a lot of support available for contract users. If you buy Stelrad, you must negotiate hard for discount. There will be lots of Stelrads reps running round talking to specifiers, housebuilders, architects etc. Henrad is sold through distributors to independent merchants at relatively low, nett prices, but without any frills. There will probably only be about three reps across the whole country, and it will rarely be specified or go into major newbuild.
They are people with good web-design skills and an account with a national merchant at very good terms. It might be a smooth-talker working out of a back-bedroom.
They take the order and the money, and immediately pass the order to the national merchant, who either delivers direct to the customer, or to the web-dealer for onward shipping.
Thats fine, until there is a problem - then you are in the middle of a three cornered service problem. There are other web-based merchants who are genuine stockists with real buildings and people. If I want to buy something on the net of high value, I sometimes look up the address on their "contact us", and then use google streetview to see whether its a huge warehouse, or a flat above a chippie.
Stelrad Compact Radiators
Henrad 450x900 Compact Radiator Type 21 DPSC 3240BTU Ref 2012109