JAY ABRAHAM STRATEGY OF PREEMINENCE PDF

If you are not the firm owner, what made you more competent to deliver value to your clients? As an accountant, what did you have to do before you could achieve higher levels of success? Starting and growing an accounting practice requires you to make upfront investments — e. The common thread? But, when it comes to growing the practice, investments dry up significantly.

Author:Faugul Taunos
Country:Ghana
Language:English (Spanish)
Genre:Software
Published (Last):27 February 2019
Pages:357
PDF File Size:3.28 Mb
ePub File Size:3.22 Mb
ISBN:557-1-45837-483-1
Downloads:67775
Price:Free* [*Free Regsitration Required]
Uploader:Tojasida



If you are not the firm owner, what made you more competent to deliver value to your clients? As an accountant, what did you have to do before you could achieve higher levels of success? Starting and growing an accounting practice requires you to make upfront investments — e. The common thread? But, when it comes to growing the practice, investments dry up significantly.

In general, accounting firms are not known to invest in marketing and advertising. But the good news is that it does not require investing hard dollars when you help: your clients reach a better situation than when you started working for them your prospects with a better understanding of the choices they need to make to improve their situation.

That is where the strategy of preeminence comes in. It essentially requires you to position yourself as the authority. To do so, you need an upfront investment of your time to help your prospects discover that you are the authority in your field.

You will as the north star of your prospects, no matter what it costs you i. In return, you gain their respect and trust. By following this strategy, you gain their trust before making the sale. More often than not, you are solving their problems. They can get the solutions either from you or from your competitors. Now let us contrast that with preeminence: You provide risk-free solutions e.

Essentially, when you leverage preeminence strategy, you are NOT selling your resource capabilities, technology, services or anything else. What you are selling is your unique brand. When you do that, one very critically important thing happens.

You are not selling a commodity that can be easily compared to your competitors. You are selling something that is difficult to compare i. There are many more methods.

The key was to regularly share very useful insights that the group members could put in place in their day to day work. Besides the strategy of preeminence, Jay Abraham has several other extremely valuable insights. It helps you gain powerful insights from your own clients and prospects.

And when you share those with your new prospects, you are actually selling your brand. At AccountantsWorld, since inception, we have made an exclusive commitment to accountants. We sell our solutions only to accountants — not to their clients. Hence, day in day out, we interact only with accountants across all 50 states, with firms of all sizes. Jay has it on his website at thejayabrahamstory. Share this:.

APC AP7902 PDF

How to use legendary Jay Abraham’s Preeminence strategy in your accounting practice

.

DO-178B TUTORIAL PDF

.

Related Articles