Para ello es importante que el nombre de las secciones y las claves visuales sean las mismas. El problema es que no hay un Usuario Medio. Dedica bastante tiempo a explicar la diferencia entre un focus group y un test con usuarios. No son lo mismo ni tienen el mismo objetivo.

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Things that forces people think can be buttons that are obviously non-clickable or names that seem technical and unfamiliar to the user. When they use the website, they come with a mission to get their things done quickly. Every extra content may cause distraction to the users, and stop them from getting to the point they want to go directly. In chapter 3 the author mentions that formatting can help the users to scan and the page should have effective visual hierarchies.

Chapter 5 encourages people be bold to cut off needless words to make the content concise. In chapter 4, the author used "Animal, Vegetable or Mineral" to interpret the concept of mindless choice. Speaking of usability testing, chapter 9 introduces Do-it-yourself usability testing, which is much simpler and cost-saving usability test.

The development team should invite as much stakeholders as possible to observe the test, and write down their top three spotted issues. Navigation[ edit ] Breadcrumb navigation Chapter 6 focuses on introducing how to make the users navigate a website in a consistent and simple way, without any confusions.

Using persistent navigation or global navigation on every page gives the user instant feedback in real-time about the current status. It is better to use site ID or link instead if persistent navigation causes distraction on pages such as filling out forms, registering, subscribing, giving feedback Then the author also introduces primary navigation which are links to the main resources of the site, with display of secondary navigation sometimes.

Breadcrumbs can show the users pathway from the home page to where the user currently at, also using tabs can be effective on becoming self-evident with a good visual catching. Chapter 7 introduces some key elements on designing a homepage. Using tagline can characterize the website and show the user why it is great for them. At last, the author want people to heed the promotions overloading issues on the homepage.

This kind of issues introduced in chapter 8 is common thing in a development team. Additionally, the members in a team under different titles such as upper management, marketing, business development, and designer have different focuses, which make the development process more complex. Mobile[ edit ] Due to limited space on the mobile screens, instead of designing a website with full features, the design should first focus on functions and contents that are most essential and important to the users.

In chapter 10, the author talks about the application of delight, learnability, and memorability on mobile apps. For delight, it is hard to define what exactly it is, but it mainly involves giving users the opportunity to do things they love and be able to do.

Accessibility[ edit ] Van accessible parking design Chapter 12 brings up the issue that people who build the thing both designers and the developers are responsible to create accessible products. The author gives one example that works best to complement this concept, which is imagining blind people who have access to the internet now can read almost every single newspaper or article on their own.

Both designers and developers have two fears upon learning more about accessibility. First of all, it requires more work; secondly, it causes compromised design. References[ edit ] Krug, Steve Amazon 3rd ed. New Riders.





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