Key Words: Myth, advertising, stereotypes, marketing, ethical dimension, Madalina Moraru The volume Mit si publicitate Myth and advertising deals with a topic which converges with other disciplines like communication science, sociology, anthropology, literary theory, history, psychology and even philosophy of religion, from an original perspective. Myth and mythology are concepts which take us back to timeless elements, but when talking about advertising, even if it has been used in some forms for hundreds of years, we need to place it in the contemporary advertising communication. This association between myth and advertising leads to the main theme of this book. Myth and advertising is based on the doctoral thesis of Madalina Moraru, a young assistant at the Faculty of Journalism and Communication Science from the University of Bucharest. The book is proof of the maturity of the author, who has been present through articles and conference presentations in the very restricted circle of Romanian researchers that analyze advertising from the perspective of communication science. The first part of the volume presents some theoretical concepts which are illustrated through various examples from advertising.

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Primesti puncte de fidelitate Cum functioneaza? Punctele se acorda oricarui utilizator care are un cont activ pe libris. Pentru fiecare comanda plasata pe site-ul nostru veti primi puncte de fidelitate in functie de valoarea comenzii, active in 4 zile de la livrarea comenzii. De exemplu, pentru fiecare de lei cheltuiti veti primi puncte de fidelitate a caror valoare este de 1 leu. Puteti vizualiza in orice moment numarul de puncte acumulate in sectiunea contul meu. Cu punctele acumulate puteti achita integral sau partial o comanda pe libris.

Daca ati acumulat puncte de fidelitate acestea vor aparea automat in cosul dvs. Pentru a le folosi e este suficient sa completati numarul de puncte pe care doriti sa le folositi si sa apasati butonul "incarca".

Avantajele programului de fidelizare: puncte bonus la orice comanda, in functie de valoarea acesteia; veti primi oferte speciale, reduceri rezervate doar clientilor fideli Libris; aveti acces permanent la informatii privind punctele de fidelitate. Conditii generale: punctele de fidelitate se cumuleaza cu alte promotii sau reduceri; punctele de fidelitate nu sunt transmisibile; se acorda puncte si pentru comenzile in care s-au folosit puncte de fidelitate; valoarea punctelor si a comenzilor include TVA; punctele se pot folosi pentru a achita taxe de livrare; daca in decurs de 30 de zile comanda pentru care s-a primit un numar de puncte se returneaza, punctele primite pentru acea comanda vor fi anulate in cont.

Acum se comanda.


Mit si publicitate - Madalina Moraru

Zulkirn Inthe Romanian Audio-visual Emergency Ordinance 25 was passed to regulate a prior decision of They offer the opportunity of social identification with the offered models or the social awareness of self-image. Their advertising purpose is profane, but the brand image becomes sacred by developing the myth of eternal return to the time of Genesis. Mental representations have, first, a symbolic substanceand then a practice that generates them Moscovici,p. Artikel 1—20 Tampilkan lainnya. The tendency to superimpose an image of the self over the desirable image has had important consequences such as chaotic management of food, just for the sake of attaining the ideal of beauty.




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